HOW SOCIAL MEDIA MANAGERS CAN ADD CONTENT CREATION TO BOOST INCOME

Adding content creation to your social media packages (and why you might want to)

If you’re a social media manager with big financial goals, it might be time to consider expanding your offer suite. In this episode of the Dash Academy Podcast, we’re diving into a hot topic: content creation packages. Whether you're looking to raise your rates, retain clients longer, or offer a higher-impact service — this one’s for you.

But let’s clear something up first…

You don’t have to offer content creation.

Content creation is not a required standard for being a successful social media manager. If you love managing strategy, captions, and analytics without ever picking up a camera, that’s totally valid. You can absolutely thrive by focusing on management alone.

But if you’re curious about the value-add of content creation and how it could change your business? Let’s get into it.

Why Content Creation Is Worth Exploring

Adding content creation to your packages can:

✔️ Increase the value of your offer — You’re delivering more than just strategy. You’re delivering results, visuals, and tangible growth.

✔️ Improve client results — Quality content aligned with strategy equals better outcomes. No more blurry clips or unusable files from clients.

✔️ Boost client retention — Better results = clients that stick around longer.

✔️ Make it easier to attract new clients — Great visual content builds your portfolio and acts as a live showcase of your skills.

✔️ Open new revenue streams — Think one-off content shoots, ongoing content retainers, or content-only services for businesses that manage their own socials.

🎧Catch the full episode on Spotify 

Want More Support?

This is just a taste of what we go deep on inside Dash Academy, where I help social media managers grow a sustainable, confident, and profitable business.

P.S. If you’re ready to level up your service suite with my expert eyes on it - book a free mini intro session and let’s have a chat x